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Innovating for Customer Success

Astound Commerce wins 2021 Salesforce Partner Innovation Award for B2C Commerce

Global digital commerce specialist and Salesforce Commerce Cloud (SFCC) expert Astound Commerce has been awarded a Salesforce Partner Innovation Award for its innovative use of Salesforce Customer 360 to accelerate the success of acclaimed custom flooring brand FLOR.

Ciska Roos
Writer/Editor at Astound Commerce

“Salesforce Partner Innovation Award winners such as Astound Commerce work relentlessly to enable their customers’ success,” says Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce. “Salesforce partners are integral to enabling digital transformation and success for customers in our new work-from-anywhere world.”

Utilizing Salesforce Customer 360 Data Manager, an integrated CRM platform that delivers a streamlined brand experience, Astound transformed FLOR’s ecommerce website into an enhanced showcase platform. This resulted in a 42 percent year-over-year revenue increase, a 38 percent desktop conversion rate increase, a 72 percent desktop add-to-cart rate increase, and more (see the full case study here).

“Astound is thrilled to be recognized by Salesforce for its work with client FLOR, and the exceptional results we have been able to achieve together, especially during the past 18 months,” says Michael Kahn, Global CEO, Astound Commerce. “We have a singular goal of being the global leader in digital commerce solutions, and it is working with clients like FLOR that allows us to shine bright in what we do.”

“When FLOR needed an innovative customer experience that matched the elegance and usability of our product, we turned to Astound Commerce,” says James Pope, General Manager and Director of Marketing and Sales Operations at FLOR. “The Astound team replatformed FLOR to Salesforce Commerce Cloud and laid the foundation for a Salesforce multi-cloud environment that will allow for growth and establish our future roadmap.” 

Pope continues, “This award couldn’t be more well-deserved, and it speaks to how Astound’s Salesforce implementation transformed FLOR’s website into an optimized showcase platform.” 

As a leading implementation partner for Salesforce with more than 600 launched SFCC sites, Astound continues to demonstrate its unwavering commitment to elevating ecommerce with Salesforce technologies. 


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