
Beyond Frameworks – Shaping Culture
We know policies and frameworks alone aren’t enough. What truly matters is the environment veterans return to — and that’s shaped by the people around them.
To help all Astounders play a role in that, we created a short training video on how to support returning veterans with empathy and respect. The message is simple: you don’t need to know what someone has been through. You just need to be present, respectful, and open.
Why We’re Sharing This
This work was designed with Astound’s teams in mind — but the lessons extend far beyond our walls. We’re not the first to take steps in this direction, and we’re grateful to the many organizations, experts, and veterans who’ve paved the way.
Our hope is that by sharing our approach, we contribute to a growing community of companies committed to building veteran reintegration practices that go deeper than checklists — and center respect, support, and belonging.
With gratitude to our Veteran Advisory Board and to everyone across Astound who helped shape this program with care, perspective, and purpose.