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B2B commerce is no longer quietly evolving, it’s now front and centre for business leaders. The shift we’re seeing isn’t just about channel preference. It’s structural, behavioural, and it’s strategic.
Throughout our Emerging Trends Shaping the Future of B2B Commerce Podcast in collaboration with Salesforce, one thing was clear: the businesses poised to lead the next decade of B2B growth are rethinking their entire commercial architecture - not just digitising the status quo.
Here’s a snapshot of some of key themes discussed:
The new B2B buyer reality, and how they expect B2C-level experiences in complex B2B journeys, demanding speed, relevance, and self-service capabilities that challenge traditional sales models.
Technology as a strategic enabler for organisations that build on solid foundations of integrated data, unified platforms, and clear governance structures.
The evolution of B2B sales and how leading organisations are transforming their commercial architecture to create connected, scalable, and adaptive commerce engines.
Ready to hear more? Download our full podcast to hear from our experts.
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