White paper: Bringing B2B Commerce into the Modern Era: Lessons from B2C Read Now
White paper: The Critical Role for AI in Field Service LEARN MORE
Blog: Agentforce Activator | We’ll Help Bring Your Path to Life Read More
Bill leads the global team of 1,000+ Astound digital commerce specialists, setting and executing our vision and strategy. With 30+ years experience helping brands address their digital transformation needs, Bill is a thought leader across the Salesforce ecosystem, propelling growth, innovation, and excellence for Astound and its clients.
Ilya leads our global Solutions Team to ensure the quality, scalability, and cohesion necessary to provide flexible, innovative solutions that maximize customer value.
“When you don’t have time, you make time.”
Jerry leads the financial and operational management of Astound globally. He provides operational oversight and identifies and advises on opportunities to maximize financial performance and accelerate growth.
“Strive not to be a success, but rather to be of value.”
Emma oversees daily operations and directs partnerships, people, and prospects to help Astound grow revenue for clients in the UK and Ireland.
“The only time you can fail is if you stop, and the only person you should consider your competition is who you were yesterday."
With 15+ years of experience in human resources and organizational development in professional services firms, Antoinette is committed to further enhancing Astound’s reputation as an employer of choice. She is focused on creating an environment where every employee feels valued, supported, and motivated to contribute their best work.
Patrick is passionate about strategically driving success for his clients across Germany, Austria and Switzerland through consumer centricity, while overseeing go to market strategy, success and client satisfaction in enterprise technology implementation, partnerships, as well as strategic consulting.
"The digital world we are operating in is complex and changing at the highest pace. Let's master it together by creating shared success throughout clients, colleagues and partners."
Jesse spearheads the development and execution of a comprehensive revenue growth strategy, collaborating with cross-functional teams to align on Astound's shared goals. With our clients' success at the forefront, Jesse drives continuous improvement through a focus on operational excellence.
Ryan has been working in management consulting for over 15 years, serving clients and customers who are focused on Digital and Front Office transformations using Salesforce. He has led a number of teams and launched multiple vertical/industry-centered GTM motions over his career. At Astound, he supports and drives our Sales GTM and Revenue functions
With a proven track record in leadership, innovation, and operational excellence, Tripti oversees all Astound operational functions, closely partnering with our Revenue, Finance, HR, and Delivery teams to enhance productivity and ensure we deliver exceptional value to our customers and stakeholders.
Tripti plays a key role in translating our strategic vision into operational reality, overseeing the implementation of strategic initiatives, ensuring alignment between our long-term goals and daily operations, and supporting Astound's growth.
Jaime Lightfoot will be spearheading our North America market, shaping strategy and driving innovation. In this role, she’ll be driving strategy, fostering innovation, and collaborating closely with Sales, Delivery, Client Success, Marketing, and Partnerships to not only expand this critical capability for Astound Digital, but also to ensure ongoing client success and long-term value delivery.
Jaime brings nearly 20 years of experience in client success and digital transformation, with deep expertise in Sales, Service, Marketing and Commerce in verticals spanning Manufacturing, Retail, Travel & Hospitality, Automotive and Telecommunications.
Astound is proud to be in strategic partnership with two renowned firms, RLH Equity Partners and Salesforce Ventures, and to have representatives from both firms serving as valued members of our Board of Directors.
Los Angeles–based RLH Equity Partners’ private equity investments aid entrepreneurs in driving growth at scale and enhancing competitive market differentiation. With a focus on operations and talent development, RHL’s investment and partnership are accelerating the pace at which Astound is moving toward its North Star goal.
Salesforce Ventures, the company’s corporate investment group, partners with high-potential companies through strategic capital investment. With an emphasis on enterprise cloud technology and market expansion, Salesforce Ventures’ trust in Astound is helping us realize our goal of becoming the world’s top provider of digital commerce services.
Tucker has five years of experience advising the management teams of tech-enabled services businesses as they navigate the challenges of driving rapid growth.
Rob’s experience includes over 35 years in operational roles and senior executive positions that include a decade as CEO and President of Marshall Industries. Rob’s transformation of that company turned a conventionally successful $250 million electronics industry distributor into a web-enabled $3 billion global competitor and was chronicled in his book Free, Perfect and Now: Connecting to the 3 Insatiable Customer Demands (Simon and Schuster).
Murray has contributed to the growth and success of many RLH portfolio companies since joining the firm in 1998. He is enthusiastic about building trusted partnerships with management teams to achieve their goals and finds great satisfaction in the collective success of building leading businesses.
Ilya leads our global Solutions Team to ensure the quality, scalability, and cohesion necessary to provide flexible, innovative solutions that maximize customer value.
Bill leads the global team of 1,000+ Astound digital commerce specialists, setting and executing our vision and strategy. With 30+ years experience helping brands address their digital transformation needs, Bill is a thought leader across the Salesforce ecosystem, propelling growth, innovation, and excellence for Astound and its clients.
Roman Martynenko is a seasoned global executive with over 25 years of unique experience that fuses technology, innovation, and strategy in the multinational environment. Mr. Martynenko’s background combines a broad range of operational activities, corporate development and M&A, as well as corporate governance/oversight functions. Mr. Martynenko served as a global COO, CFO, EVP of Corporate Development. He also serves(served) on a number of technology and technology services company boards (Audit and Governance Committee Chairs) in the rapid growth and start-up phases. Mr. Martynenko is a Certified Director and NACD Leadership Fellow.
Sherrick Murdoff is an accomplished executive with 30 years of experience in board leadership, corporate development, investing, M&A, and go-to-market strategy for SaaS and professional services companies. He has advised and led high-growth organizations, including extensive experience with venture-backed businesses and Salesforce Ventures. Sherrick has served on corporate and nonprofit boards and brings deep expertise in scaling technology services companies. He holds a B.A. from UCLA and enjoys spending time with his family.
