About
Astound

About Astound Digital: Transformation That Endures

Smiling Bill Donlan in a navy blazer and light dress shirt conversing with two women indoors
Est. 2000
About us
Alture®

Building the next generation of customer engagement. Astound Digital helps growth-focused enterprises transform the way they sell, serve, and grow. We bring together strategy, technology, and design to create connected customer experiences powered by AI, data, and automation, delivering measurable business impact across Retail, Manufacturing, Travel & Hospitality, and Consumer Services.

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Global Transformation Partner

25 Years of Innovation and Impact

Founded in 2000 in Silicon Valley as an ecommerce solutions provider, we've evolved into a global digital consultancy pioneering the Agentic Enterprise. Through strategic growth and acquisitions: Fluid, Groove, MarketForce, we've built deep expertise in strategy, experience design, technical delivery, and performance marketing.

In 2024, we became Astound Digital to reflect our expanded capabilities beyond commerce into AI, CRM, data, and unified front-office transformation. Today, with 25+ AI agents in production and 21+ years as a Salesforce partner, we're not just implementing technology, we're transforming how enterprises sell, serve, and grow.

Where We're Going:

Leading the rise of the Agentic Enterprise where intelligent systems work alongside people to accelerate outcomes. With proven frameworks for front-office transformation and deep expertise across industries, we're building the next generation of customer engagement.

The Astound Difference

Boutique Partnership. Enterprise-Grade Impact.

Agentic Enterprise Leadership

First to market with 25+ AI agents in production. We're pioneering the Agentic Enterprise, where intelligent systems work alongside people to deliver measurable business outcomes, not just pilots.

Deep Vertical Expertise

25+ years serving Retail, Manufacturing, Travel & Hospitality, and Consumer Services with domain knowledge and proven frameworks that accelerate results.

360° Transformation Capability

Unified customer experience across Sales, Service, Marketing, Commerce, and Data, powered by Salesforce ecosystem mastery. One partner, one platform, one connected front office.

Proven Salesforce Expertise

21+ years as a Salesforce partner with 580+ certified engineers and 3,000+ completed projects spanning commerce, CRM, service, and data.

Boutique Service, Enterprise Impact

Fair, transparent pricing. Hands-on execution from senior experts. Pragmatic ROI focus. True partnership.

Our Impact

Proven Results at Scale

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Client revenue generated through Astound-built solutions

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Certified engineers across global delivery centers

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Continents of global scale with local presence across North America, Europe, Asia, and South America.

What Drives Us

Our Values Define How We Work

Five core values guide everything we do, from how we partner with clients to how we support each other as a global team.

1
Passion
We are innately compelled to make an impact in everything we do, our passion for our work is contagious.
2
Drive
We have a drive to succeed as individuals and as a team, creating results for our clients that significantly impact their businesses.
3
Collaboration
We collaborate with our clients, partners, and internal teams collectively trusting one another to offer solutions that breed success.
4
Commitment
We are fiercely committed to our clients, our partners, and to each other.
5
Courage
We have the courage to step into the unknown with new technology, new solutions, and new ways of thinking.
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Our Leadership

Meet the Team Driving Transformation

Our Executive Steering Committee prides itself on our commitment to our colleagues and customers, passionately focused on creating shared success.

Bill Donlan Portrait

Bill Donlan

Global CEO
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Ilya Vinogradsky Portrait

Ilya Vinogradsky

Co-Founder and Chief Solutions Officer
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Tripti Helsley Portrait

Tripti Helsley

Chief Operating Officer
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Ryan Dowling Portrait

Ryan Dowling

Chief Revenue Officer
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Jerry Collazo Portrait

Jerry Collazo

Chief Financial Officer
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Antoinette Aglialoro Portrait

Antoinette Aglialoro

Chief People Officer
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Jaime Lightfoot Portrait

Jaime Lightfoot

AMER Managing Director
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Emma Sahota Portrait

Emma Sahota

UK and MENA Managing Director
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Michaela Hamori Portrait

Michaela Hamori

DACH Managing Director
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Kirti Govani Portrait

Kirti Govani

Chief Delivery Officer
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Omar Jabbour Portrait

Omar Jabbour

Chief Legal Officer
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Board of Directors

Astound is proud to be in strategic partnership with RLH Equity Partners and Salesforce Ventures, with representatives from both firms serving as valued members of our Board of Directors.

Ilya Vinogradsky Portrait

Ilya Vinogradsky

Co-Founder and Chief Solutions Officer
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Rob Rodin Portrait

Rob Rodin

CEO, General Partner, Managing Director, RLH Equity Partners
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Murray Rudin Portrait

Murray Rudin

Managing Director, RLH Equity Partners
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Roman Martynenko Portrait

Roman Martynenko

Board Member, Astound Digital
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Sherrick Murdoff Portrait

Sherrick Murdoff

Board Member, Astound Digital
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Susan Emerson Portrait

Susan Emerson

Board Member, Astound Digital
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A strong team of partners

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Technology Ecosystem

Best-in-Class Technology Partners

We partner with leading technology providers across ecommerce platforms, infrastructure, payments, content management, and data to deliver comprehensive solutions tailored to your needs.

Ready to Transform Your Front Office?

Whether you're modernizing commerce, deploying AI, or connecting your entire customer experience, we bring the expertise, proven frameworks, and partnership approach to deliver measurable results.