COVID-19 and the Consumer: Current trends in commerce, and what they mean for your brand

Astound deployed two surveys canvassing 500 online global consumers in the US, Canada, the Middle East, and Europe. The result? Short- and long-term actions leadership can use to help their brands adapt.

Recent findings include:

1. 31 percent of global consumers are increasing their online expenditures despite financial concerns
2. Half of global customers surveyed used online store product locators that reported in-stock quantities, only to arrive and find the items were sold out
3. Nearly 60 percent of shoppers experienced a delay in their order shipping, an increase of 51 percent from the week before

At Astound, we create digital experiences that engage consumers and fuel exponential growth. With a strong global presence, more than 20 years’ experience, and a team of 1,600 deeply passionate experts in the areas of growth, design, demand, and technology, we’ve had the opportunity to partner with visionary brands such as L’Oréal, Boohoo, Halfords, FLOR, TOMS, and Crocs. Astound is responsible for more than 3,000 successful digital commerce projects and 400 end-to-end website launches—sites which last year generated nearly US$10 billion in revenue.