Preparing for Peak

It’s going to be a wild peak season, and no one knows that better than retailers; between the global health crisis, economic uncertainty, and political unrest, shoppers are cutting spending, with 33% of consumers expecting to spend less on holiday gifts in 2022 than in 2021.

Increasingly, shoppers are seeking ways to save and are becoming more selective regarding their purchases. What can your brand do to stand out against the competition?

What Consumers Want: How Your Brand Must Prepare for Peak Season 2022 and Beyond

Based on our annual survey of 1,000 global consumers, our latest report offers insights into consumer behavior trends, tested consumer engagement strategies, and insider perspectives from industry partners to reveal:

• 67% of consumers have changed their shopping habits to combat rising prices due to the economy.
• 52% of global consumers will share personal data for a more-personalized shopping experience.
• 65% of respondents say they’re willing to pay up to 20% more for sustainable products.
• Plus, get additional strategies on loyalty, returns, the metaverse, bonus partner insights, and other make-or-break moments for your brand.

At Astound, we create digital experiences that engage consumers and fuel exponential growth. With a strong global presence, more than 20 years’ experience, and a team of more than 1,600 deeply passionate experts in the areas of growth, design, demand, and technology, we’ve had the opportunity to partner with visionary brands such as L’Oréal, Boohoo, Halfords, FLOR, TOMS, and Crocs. Astound is responsible for more than 3,000 successful digital commerce projects and 400 end-to-end website launches—sites which last year generated nearly US$10 billion in revenue.