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With the increasing prevalence of extreme climate events, global consumers expect brands to take urgent action. As a result, supporting research reveals that 1 in 3 consumers have stopped buying from brands due to environmental concerns, indicating that your inaction can have unfavorable implications.
How can you meet consumers’ sustainability expectations and achieve your revenue goals in 2023?
Younger consumers are using their purchasing power to effect climate change—compared to other demographics, Gen Z cohorts are the most influenced by your brand’s stance on environmental issues (62%).
Despite record-high inflation, 65% of global consumers would pay more for your sustainable product, led by 78% of consumers in the Middle East.
Read two case studies spotlighting eco-friendly brands Aromatherapy Associates and Mint Velvet demonstrating effective ways to message, engage consumers in your sustainability initiatives, and drive loyalty.
With a strong global presence, more than 20 years’ experience, and a team of more than 1,600 deeply passionate experts in the areas of growth, design, demand, and technology, we’ve had the opportunity to partner with visionary brands such as L’Oréal, Boohoo, Halfords, FLOR, TOMS, and Crocs. Astound is responsible for more than 3,000 successful digital commerce projects and 400 end-to-end website launches—sites which generated nearly US$10 billion in revenue in 2022.
