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Performance Marketing

CONNECTING MEDIA, CONTENT & COMMERCE

We provide performance marketing services before, at and after the checkout page, including driving traffic from paid media, affiliate, email and organic channels, optimizing onsite experiences for conversion, and creating loyalty/re-engaging customers through remarketing initiatives. Our creative capabilities foster cohesive advertising and content experiences across channels. 

Our performance marketing services are rooted in deeply understanding intent through building and activating a scalable customer data foundation.

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Expertise

Paid Media & Affiliate

Astound specializes in building cross-channel experiences to maximize customer acquisition via paid media, at the lowest possible cost. Services include paid search and shopping, programmatic (social, display, rich media, native), affiliate program management and influencer marketing. We guide new customers through the purchase journey, and continually optimize to re-engage existing customers.

Conversion Rate Optimization

Taking a commerce-centric approach, we continually fine tune conversion experiences for our clients in order to boost revenue. We identify high impact areas for improvement, execute site modification using A/B and multivariate testing, and develop segmentation and personalization strategies.

Search Engine Optimization

Our highly experienced SEO team helps our clients attract and convert qualified organic site traffic, taking pressure off paid media channels. Our SEO services include bespoke strategies for competitive, content and keyword research; technical audits; ongoing content optimization and analytics. We also bake SEO best practices into site migrations and re-designs.

Email Marketing

Our ongoing email management services include platform selection; managed delivery and creative services to engage, acquire, retain and grow customer relationships.  Our expert team is focused on creating contextually relevant, 1:1 outbound experiences, tailored to consumer intent moments for our clients.

Optimization & Analytics

We analyze statistical methods of testing and behavioral data capture and perpetually improve engagement, conversion, average order value, upsell/cross-sell and repeat purchase, optimizing performance across all digital touchpoints.

Services include:
  • CRO
  • Merchandise
  • Behavioral targeting
  • Usability analysis
  • Voice of customer
  • Performance analytics
  • Machine learning with descriptive, predictive, and prescriptive insights

Sales Enablement

We empower client stakeholders to activate their digital commerce ecosystem, expanding brand and business knowledge, increasing selling skills, and leveraging sales tools to more effectively represent the brand. 

Services include:
  • Implementation and deployment of our Wingman platform
  • B2B stakeholder publishing
  • Digital asset management
  • Online training
  • Data visualization dashboards
Messaging with Miraculous Returns
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Thrifting on a Mission
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DAN MALACHOWSKI

VP, DEMAND

At Astound, we have unique customer knowledge from our heritage in building and optimizing last-touch shopping experiences. We’re extending that knowledge to media and content channels as a unique end-to-end partner, from performance to commerce, for our customers.
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