Fit2Run is a specialty retailer offering running and athletic footwear, apparel, and accessories from top brands like Hoka, On Running, Nike and Brooks. Catering to both beginners and seasoned runners, they provide expert advice, gait analysis, and custom fittings to enhance performance. From their homebase in Florida, Fit2Run fosters a supportive running community through races and training programs - both online and in-store.

Fit2Run made the leap to Shopify Plus to simplify operations and cut costs. With Shopify Plus, their team gained the power to update the site and launch campaigns without relying on developers—faster, easier, and more cost-effective. The move also unlocked Shopify POS, seamlessly connecting online and in-store sales.

With their previous platform contract ending in just three months, speed was critical. Astound Digital led the charge with our proven Shopify Evolve approach, ensuring Fit2Run’s replatform was not only successful but completed on time.

Balancing Speed and Customization with Lower Overhead Costs.

Fit2Run’s priority was the ability to customize, develop quickly rather than just increasing revenue or conversion rates. They sought quicker customization with lower overhead costs, which they felt was not achieved with their previous platform.

Rapid Replatforming with Astound’s Evolve Approach: Streamlined Development and Customization.

Astound leveraged our ‘Evolve’ approach to replatform Fit2Run in just three months. Evolve includes an accelerated solution definition, configuration and deployment of a Shopify theme, theme enhancements, and launch. Including feature enhancements to support F2R’s specific customer needs, including a loyalty program to harness their running community.

Astound’s Evolve approach allowed for rapid development and feature additions with a small team by utilizing Shopify’s built-in functionality and templates.