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Salesforce platform optimizations and ongoing solution support pay off for iconic menswear designer
Established in 1999, John Varvatos is one of the world’s most distinctive and respected luxury menswear lifestyle brands. Varvatos has cited rock music as the primary inspiration for his line, and his ad campaigns have featured some of rock’s most revered artists, including Iggy Pop, Green Day, The Roots, and Dave Matthews. Varvatos was honored as Menswear Designer of the Year by the Council of Fashion Designers of America and was celebrated as GQ’s Designer of the Year in 2007.
Online sales make up more than 13 percent of all retail sales, and the trend is only accelerating: in 2020, more than two billion people accessed goods or services online, and global ecommerce sales exceeded $4.2 trillion. For the most part, John Varvatos has distributed his collection through proprietary boutiques in the US and high-end department stores internationally. But the company realized it needed to enhance its online presence and enlisted Astound as a partner.
Astound helped John Varvatos optimize its legacy Salesforce platform and its order management system (OMS); investigations into implementing after pay options are proceeding, as is research into possible replatforming scenarios. To ensure continuous site optimization and enhancement, Astound deploys its analytics team to review and analyze the shopping habits and preferences of John Varvatos’ buyers, ensuring ongoing customer and client satisfaction.
