Astound Digital Industry Insights Podcast

Manufacturing is being redefined faster than ever before. The UK manufacturing sector sits at a critical crossroads, with geopolitical shifts, rising energy costs, and ongoing skill shortages creating significant pressure. At the same time, advances in AI, automation, and digital transformation are opening up new opportunities for innovation and growth.

In this episode of our Industry Insights Podcast, we explore how manufacturers can move beyond the hype and focus on building the right foundations for AI-ready growth. From connecting data and modernizing legacy systems to improving efficiency across operations, the conversation highlights a clear path forward: start small, focus on practical use cases, and scale with confidence.

Key Topics Covered

• The current challenges shaping UK manufacturing
• Why data, systems, and integration are the foundation for AI success
• Moving from legacy operations to connected, intelligent ecosystems‍
• The shift from automation to AI-driven augmentation of human work‍
• Why manufacturers should start small and scale AI initiatives over time‍
• How to drive efficiency across sales, service, and operations

Watch the full episode to explore practical strategies for building a more connected, efficient, and future-ready business.

Connect With Our Astound Digital & Salesforce Experts‍

William Donlan

Global CEO
‍Astound Digital

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‍Chris Burgess

RVP, UJKI Manufacturing Aerospace & Defence Lead
Salesforce

LinkedIn

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Guy Williamson

Industry Advisor, Manufacturing & Automotive
‍Salesforce

LinkedIn