Enterprise B2B & B2C Ecommerce Solutions

Seamless Commerce Experiences Across Every Channel

Seamless Commerce Experiences Across Every Channel. Whether you're selling to consumers or businesses, today's buyers expect personalized, frictionless commerce experiences. We deliver seamless commerce across B2B and B2C by combining customer journey mapping, platform expertise, and conversion optimization to create experiences that engage, convert, and scale.

View Commerce Success Stories
View Commerce Success Stories
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Built for B2B & B2C Excellence

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B2C Commerce Experiences

Direct-to-consumer commerce that engages shoppers with personalized storefronts, seamless checkout, and conversion-optimized experiences across web, mobile, and marketplace channels.
What We Deliver:
  • Personalized product recommendations and merchandising
  • Mobile-first responsive design and PWA experiences
  • Conversion rate optimization and A/B testing
  • Checkout optimization and cart abandonment reduction
  • Performance marketing integration
Platforms:
Salesforce Commerce Cloud, Shopify, Adobe Commerce
Outcomes:
Higher conversion rates and AOV, improved mobile experiences, reduced cart abandonment, increased customer lifetime value
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B2B Commerce & Self-Service Portals

Scalable B2B platforms enabling self-service ordering, contract pricing, bulk purchasing, and partner collaboration, reducing manual touchpoints while improving buyer experience.
What We Deliver:
  • Self-service portals with account-specific pricing
  • Quote-to-order workflows and approval chains
  • Punch-out integration with procurement systems
  • Custom catalogs and tiered pricing structures
  • Reorder and subscription capabilities
Platforms:
Salesforce B2B Commerce Cloud
Outcomes:
24/7 self-service reducing manual processing, faster quote-to-cash cycles, improved buyer satisfaction, scaled growth without headcount increase
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Omnichannel Commerce Strategy

Unified commerce experiences across web, mobile, in-store, marketplace, and social, ensuring consistent brand experiences and seamless customer journeys regardless of channel.
What We Deliver:
  • Omnichannel strategy and architecture design
  • Order management and fulfillment orchestration
  • Inventory visibility and allocation across channels
  • Buy online, pick up in store (BOPIS) and ship-from-store
  • Marketplace integration (Amazon, eBay, social commerce)
Outcomes:
Consistent experiences across all touchpoints, new revenue channels, improved inventory efficiency, higher customer satisfaction
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Personalization & Conversion Optimization

Data-driven personalization delivering relevant experiences to each customer, from AI-powered recommendations to dynamic content, continuously optimized through testing for both B2C and B2B buyers.
What We Deliver:
  • AI-powered product recommendations
  • Segment-based personalization strategies
  • A/B and multivariate testing frameworks
  • Behavioral analytics and insights
  • Continuous optimization programs
Outcomes:
Up to 15-30% conversion rate increase, higher average order values, improved engagement and time on site, better marketing ROI

Accelerator:

B2B Commerce Quick Start
Rapid MVP deployment with proven templates, mobile-responsive design, and integrated order management, get B2B commerce to market fast.

Our Commerce Capabilities

The Astound Difference

Seamless Commerce Across B2B and B2C

We're one of the few partners who excel at both B2C consumer experiences and complex B2B commerce. Our approach is experience-led (starting with customer journeys, not features), conversion-focused (every decision backed by data and tested for impact), and built for both business models. Whether you're launching D2C, modernizing B2B portals, or managing both we bring the commerce expertise, platform knowledge, and industry experience to create experiences that drive measurable revenue growth.

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Client revenue generated through Astound-built commerce solutions

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End-to-end B2B and B2C commerce launches

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Typical conversion rate improvement through optimization

ASTOUND DIFFERENCE

What Sets Us Apart

We focus where technology and customer experience meet
helping businesses evolve with insight, agility, and measurable results.

B2B & B2C Expertise

Proven success in both consumer storefronts and complex B2B self-service portals

Experience-Led Approach

Starting with customer journeys and business outcomes, not just platform features

Platform Agnostic

Deep expertise across Salesforce Commerce Cloud, Shopify, and Adobe Commerce

Industry-Specific Frameworks

Proven approaches for retail, manufacturing B2B, travel, and consumer goods

Commerce Success Stories

Results Across B2B and B2C

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Ready to Transform Your B2B or B2C Commerce?

Whether you're launching a new D2C brand, modernizing B2B self-service, or scaling omnichannel operations across both, we bring the strategy, design, and technical expertise to create commerce experiences that convert.

Let's Connect
Let's Connect