Composable Content Modernization with Amplience and Salesforce SFRA
Challenge
A leading global sportswear brand was looking to modernize how it connected with customers across digital channels. Their legacy content management system lacked the agility and scalability needed to meet rising consumer expectations. Content updates were siloed and slow, making it difficult to deliver consistent, high-quality experiences across regions and platforms.
On top of that, the rigid content architecture prevented the brand from tailoring experiences based on real-time customer behavior and preferences. Without the ability to deliver personalized messaging or dynamic visuals, critical opportunities to convert and upsell were being missed.
Solution
To solve these challenges, the brand partnered with Astound Digital and Amplience to build a more flexible, composable solution.
Astound implemented Amplience, replacing Adobe Experience Manager (AEM), to enable dynamic content management and optimization across all digital channels. This gave the marketing and merchandising teams the ability to deliver personalized, media-rich experiences at scale.
In parallel, Astound integrated the brand's existing Salesforce Commerce Cloud Storefront Reference Architecture (SFRA) storefronts with Amplience-laying the foundation for a modular, future-proof approach to commerce.
Results
Together, Astound Digital and Amplience helped the retailer:
- Streamline content operations: marketing teams can now create, manage, and publish content without heavy reliance on developers
- Increase agility and scalability: modular architecture allows faster launches and easier expansion into new regions, channels, and customer segments.
- Unlock growth opportunities: with personalization and real-time optimization, the brand is capturin
