Launching a B2B2C Veterinary Pharmacy on Salesforce Commerce Cloud
Challenge
Blue Rabbit faced the complex task of launching a net-new digital commerce channel that required a unique B2B2C approach. The platform needed to scale rapidly while supporting both veterinary practices and pet owners. This required managing highly technical fulfillment, strict compliance requirements, and intricate operational workflows, all while aligning with a long-term vision for a future-proofed, unified digital architecture.
Solution
Astound built a robust veterinary pharmacy commerce foundation using a powerful combination of Salesforce Commerce Cloud, Order Management (OMS), and Marketing Cloud. The team designed specialized storefronts and operational workflows that prioritized a rapid initial launch followed by a steady cadence of enhancements. This scalable architecture was specifically engineered to support Blue Rabbit’s long-term platform vision and complex multi-stakeholder ecosystem.
Results
- Successfully launched a net-new B2B2C digital channel.
- Delivered the project from discovery to launch in under 6 months.
- Built a foundation for continued iteration and performance.
- Unified complex fulfillment and compliance workflows.
- Established a scalable architecture for long-term growth.
- Enabled a steady cadence of post-launch enhancements.
