Vivienne Westwood D2C Platform Modernization with Salesforce

Challenge

Vivienne Westwood, the global fashion powerhouse known for its rebellious heritage and bold activism, found its growth hampered by an inflexible and expensive legacy platform. To meet ambitious direct-to-consumer (D2C) revenue goals, the brand needed to completely revamp its digital presence with a new look and feel while streamlining internal processes. Key requirements included the seamless integration of an order management solution and a comprehensive customer service program - all to be delivered under an incredibly tight deadline.

Solution

In partnership with Astound Digital, Vivienne Westwood executed a full-scope digital transformation through a multi-cloud Salesforce implementation. The strategy involved:

Separate development streams were operated for the commerce replatform and the backend service and order management integration, enabling the team to maximise delivery speed.
A custom front-end was created to capture the brand’s punk heritage, incorporating distinctive visual nuances such as hand-drawn hover states and editorial-focused full-screen content modules.
Salesforce Commerce Cloud, Service Cloud, and Order Management (OMS) were implemented alongside more than 15 third-party integrations (including SAP ERP, Avalara, and Ometria) to create a seamless global ecosystem.
Leveraged our Launch360 Storefront accelerator alongside an Agile delivery methodology to keep the project on track and accelerate delivery.

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Results

The Service Cloud and OMS components of the solution were successfully implemented in just six weeks, enabling a rapid speed-to-market.
A best-in-class online storefront was launched, giving Vivienne Westwood greater flexibility and control over its global D2C platform.
An optimised site architecture was delivered, featuring streamlined navigation and high-performance technical reliability to create a seamless user experience.
A robust multi-cloud Salesforce ecosystem was established, providing a future-proof infrastructure to support long-term international D2C growth.
Automated workflows improved customer data management, order efficiency, and customer contact management, driving greater operational excellence.