Global Salesforce Sales Cloud Implementation and SAP Migration

Challenge

A global leader supporting scientific research and diagnostics in over 110 countries faced significant operational hurdles due to a fragmented CRM/PRM environment. Despite a mission to improve quality of life across six key markets, the organization was hindered by inefficient manual processes that limited scalability, slowed operations, and complicated multi-language support.

Solution

The organization partnered with Astound Digital to implement a unified CRM/PRM solution leveraging Salesforce Sales Cloud. Astound led the modernization effort by:

Executing a complex migration from SAP to Salesforce to enable a unified 360-degree customer view.
Delivering seamless integration and automated workflows to drive greater efficiency and global scalability.
Implementing strong data governance to enhance transparency and ensure a consistent user experience across worldwide operations.

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Results

Unified customer engagement achieved across 110 countries.
Empowered 4,000+ users with modern sales tools to improve productivity.
Enhanced operational efficiency through the elimination of manual processes.
Improved data-driven decision-making and forecasting through better transparency.
Positioned for continued innovation and sustained global growth.