Pearl Cruises B2C Commerce & OMS Modernization
Challenge
Pearl Cruises, a global cruise line with 16 ships visiting over 350 ports, offers a range of itineraries including exclusive access to Pearl Cay in the Bahamas. Despite its world-class experiences, Pearl faced challenges with its digital add-on booking system. The fragmented platform required separate cart experiences for Shore Excursions, Spa, and Dining, lacked online dining reservations, and relied heavily on manual processes for changes. Performance issues arose from excessive API calls, and the outdated interface hindered customer experience.
Solution
To address these challenges, Pearl Cruises partnered with Astound, utilizing its Launch360 accelerator to quickly deploy a hybrid Composable Commerce solution. The new platform was architected for unified user experience, scalable performance, and future expansion across various onboard services. Astound’s deep industry expertise, collaborative delivery model, and fixed pricing approach ensured an efficient, transparent, and successful implementation.
Results
- Unified booking experience across services
- Enhanced system performance and scalability
- Online dining reservations enabled
- Reduced manual intervention and crew dependency
- Strong executive alignment and delivery leadership
