Floor & Decor SFRA Migration and Full-Site Modernization
Challenge
Floor & Decor, a high-growth specialty retailer, faced significant limitations with its legacy Site Genesis architecture and outdated design. As digital commerce became the primary channel for home remodeling, the company struggled with slow performance and a sub-optimal mobile experience. The core challenge was maintaining live operations and the existing architecture while simultaneously rebuilding the entire platform from the ground up.
Solution
Astound Digital led a full-site modernization by migrating Floor & Decor to Salesforce Commerce Cloud (SFRA). Using a unique phased co-development model and sprint releases, Astound minimized business disruption while implementing cutting-edge tools. Key technical enhancements included custom AR room and grout visualizers, a Google-powered store locator, and seamless third-party integrations with Amplience and Tealium to deliver a personalized journey.
Results
- Achieved an 8-to-10-second average page speed improvement.
- Increased conversion rates on both mobile and desktop sites.
- Reduced customer care inquiries through a streamlined checkout.
- Empowered pros with custom calculators and project sharing.
- Won the 2022 Modern Retail Award for Best Digital Transformation.
