Digital Transformation Insights & Resources

William Donlan Named One of the Most Successful Business Leaders to Watch in 2026

Recognizing leadership that helps businesses transform through technology, innovation, and human-centered thinking.

The Persona Pulse: A Retailer's Resource for Customer Mapping and Audits

Customer expectations are evolving, and outdated personas can hold brands back. Discover how a structured persona audit helps retailers refine customer understanding, unify data, and create more relevant, AI-ready experiences.

How Agentic AI is Revolutionizing the Retail Experience

AI agents are changing how customers discover, engage, and buy but adoption requires more than implementing new tools. Explore what brands need to consider as agentic AI reshapes the retail experience and the future of commerce.

Taking Personalization Beyond the Bot

As AI reshapes the commerce landscape, brands have an opportunity to move beyond one-size-fits-all experiences. Explore what it takes to build truly personalized customer journeys that strengthen engagement, loyalty, and business performance.

From Decision to Deployment: What a Storefront Next Migration Actually Looks Like

Migrating to Storefront Next isn't just a technology upgrade, it's a strategic decision that impacts architecture, AI readiness, and long-term commerce growth. Here's what organisations need to know before they begin the journey.

Storefront Next Is Here. The Question Is Whether You're Building for 2025 or 2030

AI-assisted development is reshaping enterprise commerce faster than most brands are prepared for. Storefront Next isn’t just another platform evolution, it’s a shift in how modern commerce experiences are built, scaled, and optimized for the AI era.

From Chatbots to Orchestration: How Agentic AI is Changing the Retail Experience

For the last year or two, every conversation about AI in retail has followed a pretty similar script: how can we use chatbots to save time, or how can automation make us more efficient? While those capabilities matter, they aren’t actually what’s going to change the game for your customers.

Astound Digital Launches Unified Digital Commerce Experience for Interface

Built on Salesforce Commerce Cloud, the new experience integrates Interface’s brands into one cohesive, customer-first digital platform.

Astound Digital Launches Storefront Pulse to Safeguard Ecommerce Revenue

The AI-powered performance agent rapidly prepares valuable business insights by leveraging the latest in agentic technology