Digital Transformation Insights & Resources

From Decision to Deployment: What a Storefront Next Migration Actually Looks Like

Migrating to Storefront Next isn't just a technology upgrade, it's a strategic decision that impacts architecture, AI readiness, and long-term commerce growth. Here's what organisations need to know before they begin the journey.

Storefront Next Is Here. The Question Is Whether You're Building for 2025 or 2030

AI-assisted development is reshaping enterprise commerce faster than most brands are prepared for. Storefront Next isn’t just another platform evolution, it’s a shift in how modern commerce experiences are built, scaled, and optimized for the AI era.

From Chatbots to Orchestration: How Agentic AI is Changing the Retail Experience

For the last year or two, every conversation about AI in retail has followed a pretty similar script: how can we use chatbots to save time, or how can automation make us more efficient? While those capabilities matter, they aren’t actually what’s going to change the game for your customers.

Astound Digital Launches Unified Digital Commerce Experience for Interface

Built on Salesforce Commerce Cloud, the new experience integrates Interface’s brands into one cohesive, customer-first digital platform.

Astound Digital Launches Storefront Pulse to Safeguard Ecommerce Revenue

The AI-powered performance agent rapidly prepares valuable business insights by leveraging the latest in agentic technology

Retail Without Pages: How AI Is Changing the Way Customers Actually Shop

For decades, ecommerce has followed a familiar structure: navigation menus, product listing pages, product detail pages, basket, checkout. Retailers have spent years optimising this model, refining it through testing and incremental improvement.

Agentic AI in Retail: Why Strategy Matters More Than Technology Right Now

Retail has spent the last two years talking about AI in extremes. For some, it’s the technology that will reinvent commerce overnight. For others, it still feels distant - something for global tech players rather than everyday retail operations. What’s becoming clear now is that neither view reflects reality.

Astound Digital Industry Insights Podcast | Episode 3 - Part 2

Episode 3 Part 2 - Retail in the Age of Agentic AI: From Hype to Reality

Astound Digital Industry Insights Podcast | Episode 3 - Part 1

Episode 3 Part 1 - Retail in the Age of Agentic AI: From Hype to Reality