Digital Transformation Insights & Resources

Astound Digital Launches Storefront Pulse to Safeguard Ecommerce Revenue

The AI-powered performance agent rapidly prepares valuable business insights by leveraging the latest in agentic technology

Retail Without Pages: How AI Is Changing the Way Customers Actually Shop

For decades, ecommerce has followed a familiar structure: navigation menus, product listing pages, product detail pages, basket, checkout. Retailers have spent years optimising this model, refining it through testing and incremental improvement.

Agentic AI in Retail: Why Strategy Matters More Than Technology Right Now

Retail has spent the last two years talking about AI in extremes. For some, it’s the technology that will reinvent commerce overnight. For others, it still feels distant - something for global tech players rather than everyday retail operations. What’s becoming clear now is that neither view reflects reality.

Agentic Commerce: Leveraging AI as a Direct Shopping Channel

How can brands structure their SEO programs, website content, product pages, and checkout to capitalize on agentic commerce, meeting consumers in AI apps and search? AI as a direct shopping channel is quickly gaining steam: from Microsoft’s Copilot Merchant Program, Amazon’s “Buy for Me,” Perplexity’s new in-line purchase functionality (which can now connect to any ecommerce merchant via firmly.ai’s API), and OpenAI bringing merchant shopping directly to ChatGPT.

Astound Digital Shopify Replatform Audit & Assessment

This offering empowers organizations who are evaluating a move to Shopify (including Shopify Plus) with an insight-driven audit and assessment. It delivers a clear roadmap for successful replatforming—covering strategy, planning, performance, and support—leveraging Astound Digital’s deep eCommerce and Shopify partnership expertise.

Retail watch: Record-breaking Black Friday and Cyber Monday set the tone for a triumphant holiday shopping season

The 2025 retail holiday season is off to a strong start, fueled by record-setting Black Friday and Cyber Monday enthusiasm. Shoppers showed up early and spent big, signaling strong consumer confidence for the rest of the month ahead. Both online and in-store channels saw impressive gains as retailers delivered deeper discounts and more personalized experiences. With momentum building and inventory positioned to move, the stage is set for a standout holiday shopping period.

Astound Digital Launches AVA, a Voice Agent

Astound Digital is excited to introduce AVA (Astound Voice Agent), a robust voice automation framework designed to help organizations rapidly adopt agentic capabilities and deliver measurable business results. AVA integrates Salesforce Agentforce, AWS Bedrock, and Google Enterprise Gemini to orchestrate intelligent voice workflows across critical service interactions. AVA marks a major milestone in Astound Digital’s commitment to enabling modern, AI-driven service operations and accelerating time-to-value for clients.

Digital Transformation in Manufacturing: Practical Steps Beyond the AI Hype

There's a conversation happening in boardrooms across the UK manufacturing sector right now. CEOs are asking about agentic AI. CTOs are fielding questions about digital twins. Everyone's talking about transformation. But here's the thing: the real opportunity isn't where most people are looking.

Astound Digital Strengthens Leadership with Three Women Managing Directors in Global Roles

Diverse leadership appointments are key to the agency’s global growth strategy