Replatforming AllSaints on Salesforce Commerce Cloud for Global Scale
Challenge
AllSaints sought to drive global revenue growth but was hindered by an outdated digital infrastructure. The brand faced significant operational hurdles, including a fragmented global presence and an onerous, seven-page-plus checkout process that stifled conversions. To achieve digital dominance, they needed to replace their legacy system with a scalable, future-proof platform capable of supporting rapid international expansion.
Solution
Partnering with Astound, AllSaints executed a complete redesign and replatforming to Salesforce Commerce Cloud. The implementation featured Salesforce Page Designer for simplified content management and seamless integrations with third-party providers like Avalara, Adyen, and Global-e. By optimising the site architecture and streamlining the user journey, the team condensed the checkout flow into a single page and launched three localised storefronts in just one month.
Results
- Launched 3 best-in-class global storefronts in one month.
- Reduced a 7+ page checkout process to a single page.
- Built a seamless UX with optimised site architecture.
- Integrated key partners including Adyen and Global-e.
- Enabled easy content management via Page Designer.
- Delivered a modern aesthetic capturing brand essence.
