Scaling HCP Commerce with 10,000+ Localized Microsites
Challenge
A global leader in medical aesthetics faced significant operational hurdles due to a fragmented digital landscape across 100+ markets. The company struggled with a lack of a unified solution to manage loyalty, subscriptions, and merchandising for Health Care Professionals (HCPs). These inefficiencies resulted in high operational complexity, revenue-sharing friction, and a sub-optimal user experience that hindered global scalability.
Solution
Astound Digital implemented a scalable Salesforce Commerce Cloud platform supporting 10,000+ localized microsites. The solution integrated a seamless SSO-enabled loyalty program and a custom HCP admin tool for self-service merchandising. By developing a high-performance infrastructure with load-tested architecture and a single transaction system, Astound enabled recurring subscription-based ordering and streamlined global operations to deliver enterprise-grade performance at scale.
Results
- Deployed 10,000+ localized HCP microsites globally.
- Enabled seamless recurring subscription-based ordering.
- Reduced operational complexity via a single transaction system.
- Strengthened HCP relationships through intuitive UX.
- Reinforced digital leadership with high-performance reliability.
