Building a Destination Marketplace with a Unified Single-Cart Journey
Challenge
Zermatt’s digital experience was fragmented, forcing guests into separate checkouts for hotels and activities. This led to low conversion rates and a reliance on Online Travel Agencies (OTAs), which captured valuable customer data and charged high commissions. These external costs reduced profitability and limited the capital available for reinvesting into the destination’s premium infrastructure.
Solution
Astound implemented a "C360 Destination Marketplace" using a fully composable Salesforce architecture. By deploying a headless storefront and a React Native app, Zermatt gained ownership of its digital channels. This unified ecosystem uses Salesforce D2C Commerce for a single-cart journey, Mulesoft for API orchestration, and Marketing Cloud to deliver a first-class, personalised traveler experience.
Results
- Created a first-class, user-centric experience for travelers.
- Reduced reliance on OTAs to regain ownership of customer data.
- Increased ROI by directing bookings to owned digital channels.
- Improved liquidity to enable continuous destination reinvestment.
- Streamlined the IT landscape via a single, cohesive platform.
