Scaling Global D2C Commerce with a Mobile-First SFCC Framework
Challenge
L’Oréal, a global beauty giant, faced the complex task of accelerating D2C growth across a massive portfolio of brands in a rapidly changing ecommerce landscape. The organization required a scalable, unified digital solution to replace fragmented systems and support the ongoing evolution of scores of brands globally. Key hurdles included maintaining technical consistency while enabling rapid, high-volume brand site launches across diverse international markets.
Solution
Astound developed and evolved a next-generation, mobile-first "RefApp" on Salesforce Commerce Cloud to serve as the global standard for L’Oréal. This composable framework allows for rapid deployment, with 93% of 250+ sites transitioning to the "Next Gen" version by mid-2023. The solution integrates dozens of third-party tools and advanced features like virtual consultations and elevated mobile journeys, ensuring each brand site remains innovative and consumer-centric.
Results
- Supported over 250+ global commerce cloud sites.
- Achieved an average brand site launch time of just four months.
- Successfully migrated 93% of sites to the "Next Gen" RefApp.
- Enabled virtual consultations and product comparisons for 50+ brands.
- Sustained a high-impact technical partnership for over 10 years.
- Scaled to support over 140 global sites by 2018.
