Agentic AI is rapidly gaining attention, but many organizations are still trying to understand how to apply it effectively. While many brands are experimenting with AI, adoption today is often limited to isolated use cases leaving a gap between ambition and real, measurable impact.
In Episode 3, Part 1 of our Industry Insights Podcast, we explore how retailers can move beyond experimentation to deliver meaningful customer experiences. From personalization and conversational commerce to rethinking traditional digital journeys, the discussion highlights the importance of strategy, data, and connected systems in unlocking the full value of AI.
Key Topics Covered
- How retail brands are currently experimenting with Agentic AI
- The gap between AI ambition and business readiness
- Moving from point solutions to connected customer experiences
- The role of AI in personalization and conversational commerce
- Rethinking traditional journeys like product discovery and checkout
- Why strategy and data foundations are critical for success
Watch Part 1 to understand today’s retail AI landscape, and continue to Part 2 to explore how retail brands are evolving from assistance to orchestration.
Connect With Our Astound Digital & Salesforce Experts
Michael Wood
Director of Strategy
Astound Digital
James Semple
Director of Product Management
Salesforce
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