In Part 1, we explored how brands are experimenting with Agentic AI and the gap between ambition and real-world application. In Part 2, we take the next step by focusing on how these capabilities are being applied in retail to create more connected, intelligent, and customer-centric experiences.
As Agentic AI evolves, retail is moving beyond simple assistance toward full orchestration where every interaction is informed by context, intent, and real-time data. From hyper-personalized journeys and conversational commerce to dynamic, AI-driven experiences that adapt to individual needs, this discussion highlights how brands can deliver seamless, consistent engagement at scale.
Success in this new era requires not just technology, but a shift in mindset towards how teams, data, and experiences come together to meet rising customer expectations.
Key Topics Covered
- The shift from AI assistance to orchestration in retail
- Creating connected, consistent customer experiences across touchpoints
- The role of AI in hyper-personalization and real-time curation
- Moving beyond omnichannel to conversational, intent-driven journeys
- How customer expectations are evolving with AI adoption
- Why organizational and mindset shifts are critical for success
Watch Part 2 to see how Agentic AI is enabling more connected, personalized, and orchestrated customer journeys.
Connect With Our Astound Digital & Salesforce Experts
Sam Cane
VP of Experience
Astound Digital
Craig Smith
Retail Industry Advisor
Salesforce
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