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Astound Digital, a leading digital transformation agency, launched an integrated digital experience for Interface, the global flooring and sustainability leader. Now, all Interface flooring options, carpet tile, luxury vinyl tile (LVT), and nora® rubber flooring, can be found in a single, unified website, making it easier for designers to explore the full portfolio of solutions.
The successful integration of the nora and Interface websites created a one-stop shopping experience. It eliminates operational complexity and delivers a simpler, smarter navigation that guides visitors through the company’s full flooring portfolio. Additionally, it provides easy access to helpful tools and resources, including product information, design inspiration, and visualization assets.
"By bringing all our flooring options together at Interface.com, we're making it dramatically easier for our customers to discover how our full suite of flooring options can work together to create high-performing, sustainable spaces," said Amber Brown, Global Head of Brand & Digital Marketing at Interface. "Architects and designers trust us to help bring their design vision to life. We’re able to do that with our diverse portfolio that gives them the freedom to choose the product type that best fits their space. The unified website strengthens how we tell that story to customers and how we give them the tools to achieve their project goals."
Interface acquired nora in 2018 to expand its resilient flooring portfolio to include rubber. Over the last several years, it has focused on communicating to customers how its products work together to do more for their projects. The company recognized that multiple fragmented digital properties no longer supported a streamlined selling process.
The new platform, built on Salesforce Commerce Cloud, transforms the customer journey, making it easier to browse the complete range of flooring solutions in one place. It also supports Interface's lead generation and sales qualification process, allowing account executives to better serve customers through improved digital touchpoints.
"This project exemplifies how strategic consolidation creates meaningful business outcomes," said Bill Donlan, CEO of Astound Digital. "We worked closely with the Interface team to transform a complex, multi-site ecosystem into a cohesive platform that elevates customer experience while significantly reducing operational overhead."
The launch delivers measurable benefits to Interface: consolidated site management, reduced maintenance costs, unified brand messaging, and a seamless digital experience. The result is a web experience that reflects Interface's commitment to design excellence, performance, and sustainability.
About Astound Digital
At Astound Digital, we help brands build smarter, connected digital experiences. For 25+ years, we’ve helped some of the world’s most innovative companies deliver standout customer experiences that actually work, for their business and their customers. We bring together strategy, design, technology, and data to solve real problems and we do it with a team that’s as passionate as they are experienced.
About Interface
Interface is a global flooring and sustainability leader dedicated to rethinking how spaces work for people and the planet. Our portfolio includes Interface® carpet tile and LVT, nora® rubber flooring, and FLOR® premium area rugs. Across every brand, we innovate in a way that combines design, performance, and sustainability without compromise.
Trusted by architects, designers, and building professionals worldwide, we help bring bold visions to life with solutions that deliver real, measurable impact. Building on more than 30 years of sustainability progress and industry‑first innovation, we remain ‘all in’ on our goal of becoming carbon negative by 2040, without the use of offsets.
Learn more about Interface (NASDAQ: TILE) and our brands at interface.com and FLOR.com. Join us on Facebook, Instagram, LinkedIn, and Pinterest.
