Christopher Birkholm
Head of Demand, Astound Digital
As search behavior continues to evolve, declining website traffic doesn't necessarily signal declining business performance, it signals a shift in how customers discover and engage with brands. In this Total Retail feature, Christopher Birkholm explores how AI-powered search, changing consumer expectations, and emerging discovery channels are redefining search strategy, highlighting why brands must focus on relevance, authority, and customer experience to remain competitive in an increasingly dynamic digital landscape.
