Digital Transformation Insights & Resources

How home furnishings brands can turn product complexity into a more personal digital experience

The Furniture Buying Experience Has Outgrown the Product Page: How home furnishings brands can turn product complexity into a more personal digital experience

Storefront Next is Built for the Agentic Enterprise

For the past seven years, Salesforce Commerce Cloud (SFCC) developers have operated under a shared reality: building enterprise storefronts on SFRA (Storefront Reference Architecture) was stable, proven, and tedious. Custom ISML templates, proprietary controller chains, and legacy pipeline abstractions got the job done, but they carried an undeniable "platform drag."

Boots Opticians Partners with Astound Digital to Transform its Digital Experience

Discover how Astound Digital helped Boots Opticians launch its new standalone Salesforce Commerce Cloud site with Launch 360 to improve appointment bookings and discovery.

Key Takeaways from Dreamforce: The Shift to B2B Autonomous Ordering, Headless Stacks & AI Recommendations

Every year, thousands of Trailblazers from Salesforce's global community, including customers, partners, and employees, gather in San Francisco for Dreamforce to learn, connect, and share ideas on the future of business and technology. The highly anticipated event always delivers a clear pulse check on where enterprise commerce is heading, but this year's on-the-ground conversations felt distinctly different. Instead of abstract AI hype, the discussion focused squarely on practical architecture, operational efficiency, and removing friction from core business processes.

Claudeforce: The Interface Moved. Your Org Did Not.

In August, Salesforce and Anthropic announced Claudeforce, an expanded strategic partnership bringing Claude's intelligence and reasoning together with Salesforce's trusted platform technology. Together, data, workflows, business logic, actions, and governance are securely accessible to power agentic experiences.

Storefront Next: Is Your Commerce Business Ready for What's Next?

Agentic commerce is changing how brands think about their digital storefronts. But the question isn't simply what can Storefront Next do?

Furniture Is Personal. Your Tech Stack Should Act Like It Knows That.

Selling furniture means serving very different customers through very different journeys. Explore how home furnishings brands can connect commerce, data, AI, and CRM to make technology work as thoughtfully as the experiences they create.

Redefining digital transformation in the intelligence era

Originally published on Business Reporter

How AI Enables Smarter Service for Manufacturers

Originally published in Destination CRM