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How Astound helped put OMRON’s HeartGuide on top
OMRON is a leader in the consumer-based health and wellness electronics market. As the developer of HeartGuide, the world’s first clinically accurate wearable blood pressure monitor, the brand is making immense strides in its commitment to minimizing the impact of health conditions on lives around the world. To stand out in the highly competitive wearable healthcare device sector and to continue its powering mission of improving human quality of life, OMRON decided to forego traditional retailers and pursue a direct-to-consumer digital strategy.
Even with a clearly superior product, OMRON knew the ecommerce challenges facing HeartGuide were considerable. The wearable health monitor sector is highly competitive, and consumers are often perplexed by the number of choices, their capabilities, and their applications to specific situations. With no physical store or product shelf to drive brand awareness and product consideration, the company reached out to Astound for the expertise it needed to implement its D2C approach.
Our team coordinated with other agencies hired by OMRON to facilitate the launch, focusing on a four-stage rollout aimed at maximizing HeartGuide pre-orders. Multiple programs were deployed: SEO services, email marketing, paid media, affiliate marketing, and creative services.
The team enhanced HeartGuide’s brand story by creating a compelling product detail page and maximizing their position in organic search, capturing visitor emails to remarket users once pre-orders went live, and establishing a targeted email campaign to notify interested subscribers of product release. Additionally, Astound integrated product reviews in the product detail page following pre-order launch, released announcement letters from affiliate partners, and enabled branded and non-branded paid search 10 days prior to the pre-order launch date to drive interest and capture additional email addresses.
“[Astound] acted less like an agency we hired and more like an extension of our team. They don’t just define the strategy once and run with it—they are constantly asking the right questions and making improvements based on their research.”
—Jennifer Prouty, Senior Ecommerce Manager, OMRON Healthcare, Inc.
